Now in early pilot

Stop Letting COD RTO Eat Your Margins

Nudg converts risky COD orders into prepaid within minutes using automated WhatsApp nudges and instant online payments — before you ship.

9:41
N

Nudg Store

online

Hi Priya! 👋 Your COD order #4821 is confirmed.

Pay now via UPI and get 5% off instantly!

Pay ₹1,425 via UPI
10:32 AM

Done! Paid via UPI ✅

10:33 AM

Payment received! 🎉 Your 5% discount of ₹75 has been applied. Order shipping soon!

10:33 AM

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Integrates with

Shopify
Razorpay
Cashfree
WhatsApp API
Shopify
Razorpay
Cashfree
WhatsApp API
Shopify
Razorpay
Cashfree
WhatsApp API
Shopify
Razorpay
Cashfree
WhatsApp API

The real cost of COD

COD Isn’t Just a Payment Method. It’s a Margin Leak.

You already know RTO hurts. But here's what it's really costing you:

Reverse logistics cost twice.

You pay forward shipping. Then you pay return shipping. On a cancelled order.

Inventory gets blocked for 7–14 days.

Bestsellers sit in transit instead of selling. That’s hidden revenue loss.

Cash flow slows down.

You’ve paid for ads. You’ve paid for shipping. And you still don’t have the money.

RTO Loss Calculator

See how much COD RTO is costing you every month

2,000
10010,000
Monthly COD orders2,000
Estimated RTO orders (~30%)600
Loss per RTO order400
Your estimated monthly loss₹2.4L

That’s ₹28.8L per year quietly burned on failed COD deliveries.

At scale (1k10k orders/month), even a small RTO % quietly burns lakhs every month.

How Nudg works

Four simple steps. Fully automated. From COD order to prepaid conversion in under a minute.

1

Auto-Trigger on COD

The moment a customer places a COD order on your Shopify store, Nudg kicks in automatically. Zero manual intervention required.

2

Smart Risk Profiling

Nudg scores every order based on customer history, pin code risk, order value, and past behavior — so you only offer discounts where it actually matters.

3

Personalized WhatsApp Nudge

High-trust customers get a gentle nudge; risky ones get a stronger incentive. Each message is tailored with a UPI payment link and the right discount.

4

Auto-Sync to Shopify

Once the customer pays, Nudg auto-updates the order status in Shopify. Your workflow stays clean and fully synced.

Ready to convert more orders?

Enter your Shopify store URL and we will get you set up in minutes. No credit card required for the pilot.